Search is changing. People are increasingly finding answers through AI-powered search engines instead of clicking through traditional search results. In this guide, we explain what Generative Engine Optimization (GEO) is, why zero-click searches are reshaping SEO, and how businesses can create content that gets cited by Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

A brand can rank on Google and still disappear from ChatGPT, Gemini, and AI Overviews. This is the AI Search Gap — the growing difference between traditional rankings and AI visibility.